We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the California Gastro AG. The use of the Internet pages of the California Gastro AG is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject. The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the California Gastro AG. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled. As the controller, the California Gastro AG has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

1. Definitions

The data protection declaration of the California Gastro AG is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used. In this data protection declaration, we use, inter alia, the following terms:

• a) Personal data

  Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

• b) Data subject

  Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

• c) Processing

  Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

• d) Restriction of processing

  Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

• e) Profiling

  Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

• f) Pseudonymisation

  Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

• g) Controller or controller responsible for the processing

  Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

• h) Processor

  Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

• i) Recipient

  Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

• j) Third party

  Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

• k) Consent

  Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and Address of the controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is: California Gastro AG Via Crasta 3 7500 St. Moritz Switzerland Phone: +41818375858 Email: hotel@arte-stmoritz.ch Website: https://arte.swiss-hotels-stmoritz.ch

3. Cookies

The Internet pages of the California Gastro AG use cookies. Cookies are text files that are stored in a computer system via an Internet browser. Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the dats subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID. Through the use of cookies, the California Gastro AG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. The website user that uses cookies, e.g. does not have to enter access data each time the website is accessed, because this is taken over by the website, and the cookie is thus stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the articles that a customer has placed in the virtual shopping cart via a cookie. The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.

4. Collection of general data and information

The website of the California Gastro AG collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems. When using these general data and information, the California Gastro AG does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the California Gastro AG analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Subscription to our newsletters

On the website of the California Gastro AG, users are given the opportunity to subscribe to our enterprise’s newsletter. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller. The California Gastro AG informs its customers and business partners regularly by means of a newsletter about enterprise offers. The enterprise’s newsletter may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter shipping. A confirmation e-mail will be sent to the e-mail address registered by a data subject for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure. This confirmation e-mail is used to prove whether the owner of the e-mail address as the data subject is authorized to receive the newsletter. During the registration for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary in order to understand the (possible) misuse of the e-mail address of a data subject at a later date, and it therefore serves the aim of the legal protection of the controller. The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller, or to communicate this to the controller in a different way.

6. Newsletter-Tracking

The newsletter of the California Gastro AG contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the California Gastro AG may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects. Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued by means of the double-opt-in procedure. After a revocation, these personal data will be deleted by the controller. The California Gastro AG automatically regards a withdrawal from the receipt of the newsletter as a revocation.

7. Contact possibility via the website

The website of the California Gastro AG contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

8. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to. If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

9. Rights of the data subject

• a) Right of confirmation

  Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

• b) Right of access

  Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:
  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period; the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
  • the existence of the right to lodge a complaint with a supervisory authority;
  • where the personal data are not collected from the data subject, any available information as to their source;
  • the existence of automated decision-making, including profiling, referred to in
  • Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
  Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

• c) Right to rectification

  Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

• d) Right to erasure (Right to be forgotten)

  Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
  • The personal data have been unlawfully processed.
  • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.
  If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the California Gastro AG, he or she may, at any time, contact any employee of the controller. An employee of California Gastro AG shall promptly ensure that the erasure request is complied with immediately.

• e) Right to restriction of processing

  Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
  • The data subject has objected to processing pursuant to Art. Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.
  If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the Hotel Arte, he or she may at any time contact any employee of the controller. The employee of the Hotel Arte will arrange the restriction of the processing.

• f) Right to data portability

  Any person affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR or on a contract pursuant to Art. 6 para. 1 letter b GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, in exercising his or her right to data portability pursuant to Art. 20 para. 1 GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others. In order to assert the right to data portability, the data subject may at any time contact any employee of the Hotel Arte.

• g) Right to object

  Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. 1 (e) or (f) of the GDPR. This also applies to profiling based on these provisions. The Hotel Arte shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims. If the Hotel Arte processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the Hotel Arte to the processing for direct marketing purposes, the Hotel Arte will no longer process the personal data for these purposes. In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the Hotel Arte for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR. 1 GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest. In order to exercise the right to object, the data subject may contact any employee of the Hotel Arte. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

• h) Automated decisions in individual cases including profiling

  Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, if the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent. If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, the Hotel Arte shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision. If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the controller.

• i) Right to withdraw consent under data protection law

  Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to revoke consent to the processing of personal data at any time. If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the controller.

10. data protection for applications and in the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller stand in the way of deletion. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

11. data protection provisions about the application and use of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The data controller has integrated Adobe components on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as “Omniture”) is a tool that enables more efficient online marketing and web analysis. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows on websites. The real-time analyses include project reports and allow ad-hoc analysis of website visitors. Customer interactions are presented in a way that provides the controller with a better overview of the online activities of the users of this website by displaying the data in simple and interactive dashboards and converting them into reports. This enables the controller to receive information in real time and to identify problems more quickly. The operating company of these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland. Omniture places a cookie on the information technology system of the data subject (cookies have already been explained in advance; the relevant information can be found above). The controller ensures through a server setting that the tracking data records transmitted to the Adobe data center are anonymized before geolocalization. Anonymization is implemented by replacing the last part of the IP address. The data controller has made settings on the server side, on the basis of which the IP address of the data subject is anonymized independently of each other before processing for geolocalization and reach measurement. Adobe will use the data and information obtained via our website on behalf of the controller to evaluate the user behavior of the data subject. Adobe will also use the data to create reports on user activities on our behalf and to provide other services for our company in connection with the use of our website. The IP address of the data subject is not merged with other personal data by Adobe. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the data subject. In addition, the cookies already set by Omniture can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the Adobe cookie relating to the use of this website and the processing of this data by Adobe. To do this, the data subject must press the opt-out button under the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of Adobe may be accessed under http://www.adobe.com/de/privacy.html.

12. data protection provisions about the application and use of affilinet

The data controller has integrated affilinet components on this website. Affilinet is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with distribution partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on their own website or advertised via other channels, such as keyword advertising or e-mail marketing. The operating company of Affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany. Affilinet places a cookie on the data subject’s IT system. What cookies are has already been explained above. The Affilinet tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Affilinet. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Affilinet from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Affilinet can be deleted at any time via an Internet browser or other software programs. The applicable data protection provisions of Affilinet may be accessed under https://www.affili.net/de/footeritem/datenschutz.

13. data protection provisions about the application and use of econda

On this website, the controller has integrated components of the enterprise econda. Econda is a web analysis service. Web analysis is the collection, gathering and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising. The operating company of econda is econda GmbH, Zimmerstraße 6, 76137 Karlsruhe, Germany. Econda places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which an econda component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective econda component to transmit data to econda for marketing and optimization purposes. As part of this technical process, econda obtains knowledge of data that is subsequently used to create pseudonymous user profiles. The usage profiles obtained in this way are used to analyze the behavior of the data subject who has accessed the controller’s website and are evaluated with the aim of improving and optimizing the website. The data collected via the econda component will not be used to identify the data subject without the prior separate and explicit consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent econda from setting a cookie on the information technology system of the data subject. In addition, cookies already set by econda can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by the econda cookie, which is related to the use of this website, as well as the processing of this data by econda. To do this, the data subject must press the send button under the link http://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie/, which sets the opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of econda may be accessed under http://www.econda.de/econda/unternehmen/datenschutz/datenschutzerklaerung/.

14. data protection provisions about the application and use of etracker

On this website, the controller has integrated components of the enterprise etracker. Etracker is a web analysis service. Web analysis is the collection, gathering and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising. The operating company of etracker is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. Etracker places a cookie on the data subject’s IT system. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which an etracker component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective etracker component to transmit data to etracker for marketing and optimization purposes. As part of this technical process, etracker obtains knowledge of data that is subsequently used to create pseudonymous user profiles. The usage profiles obtained in this way are used to analyze the behavior of the data subject who has accessed the controller’s website and are evaluated with the aim of improving and optimizing the website. The data collected via the etracker component will not be used to identify the data subject without the prior separate and explicit consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent etracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by etracker can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by the etracker cookie, which is related to the use of this website, as well as the processing of this data by etracker. To do this, the data subject must press the set cookie button under the link http://www.etracker.de/privacy?et=V23Jbb, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of etracker may be accessed under https://www.etracker.com/de/datenschutz.html.

15. data protection provisions about the application and use of Facebook

On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos and network via friend requests. The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Facebook component (Facebook plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Facebook component from Facebook through the Facebook component. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. During the course of this technical procedure, Facebook gains knowledge of what specific sub-page of our website was visited by the data subject. If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject-and for the entire duration of their stay on our Internet site-which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data. Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website. The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what settings options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress the transmission of data to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

16. data protection provisions about the application and use of Flattr

On this website, the controller has integrated components of the company Flattr. Flattr is a social payment service from Sweden that enables users to make donations to media providers on the Internet by paying into a credit account and setting a monthly budget. By clicking on a Flattr button integrated on the website of a media provider, the user of the service can instruct Flattr to distribute their specified monthly budget to this media provider. The operating company of Flattr is Flattr AB, Box 4111, 203 12 Malmö, Sweden. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Flattr component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Flattr component of Flattr. During the course of this technical procedure, Flattr gains knowledge of what specific sub-page of our website was visited by the data subject. If the data subject is logged in at the same time on Flattr, Flattr recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Flattr component and assigned by Flattr to the respective Flattr account of the data subject. If the data subject clicks on the Flattr button integrated on our website, this information is transmitted to Flattr for billing purposes. The data subject has already consented to the transmission of such information to Flattr. Further information and the applicable data protection provisions of Flattr may be retrieved under https://flattr.com/privacy.

17 Data protection provisions about the application and use of functions of the Amazon partner program

As a participant in the Amazon Partner Program, the data controller has integrated Amazon components on this website. The Amazon components were designed by Amazon with the aim of referring customers via advertisements to various Amazon Group websites, in particular Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it and Amazon.es. BuyVIP.com against payment of a commission. The controller can generate advertising revenue by using the Amazon components. The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg. Amazon places a cookie on the data subject’s IT system. What cookies are has already been explained above. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Amazon component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to submit data through the Amazon component for the purpose of online advertising and the settlement of commissions to Amazon. As part of this technical process, Amazon obtains knowledge of personal data that Amazon uses to trace the origin of orders received by Amazon and subsequently to enable commission billing. Among other things, Amazon can track that the data subject has clicked on a partner link on our website. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Amazon from placing a cookie on the data subject’s IT system. In addition, cookies already set by Amazon can be deleted at any time via an Internet browser or other software programs. Further information and the applicable data protection provisions of Amazon may be retrieved under https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

18 Data protection provisions about the application and use of functions of Verwertungsgesellschaft WORT (VG WORT)

The controller has integrated tracking pixels on this website. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, whereby a statistical evaluation can be carried out. The integrated tracking pixels serve the Scalable Central Measurement Method (SZM) of the collecting society WORT (VG-Wort). The Scalable Central Measurement Method is operated by INFOnline GmbH, Brühler Str. 9, 53119 Bonn, Germany. The Scalable Central Measurement Method is used to determine statistical key figures with which the copy probability of texts is calculated. The embedded tracking pixel enables the collecting society WORT to recognize whether, when and by how many users (including the data subject) our website was opened and what content was accessed. The data obtained by means of the Scalable Central Measurement Method is collected anonymously. In order to record access figures for the purpose of recognizing the users of a website, either a so-called session cookie is set, i.e. a signature is created which is made up of various automatically transmitted information, or alternative methods are used. The IP address of the Internet connection used by the data subject is only collected and processed in anonymized form. The data subject is not identified at any time. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the data subject. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by INFOnline relating to the use of this website and the processing of this data by INFOnline. To do this, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of INFOnline may be accessed under https://www.infonline.de/datenschutz/.

19 Data protection provisions about the application and use of Getty Images images

On this website, the controller has integrated components of the enterprise Getty Images. Getty Images is an American stock photo agency. An image agency is a company that offers images and other image material on the market. As a rule, picture agencies market photographs, illustrations and film material. Various customers, in particular website operators, editorial offices of print and TV media and advertising agencies, license the images they use via a picture agency. The operating company of the Getty Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland. Getty Images permits the (possibly free) embedding of stock images. Embedding is the inclusion or integration of specific third-party content, for example text, video or image data, which is provided by a third-party website and then appears on your own website. An embed code is used for embedding. An embed code is an HTML code that is integrated into a website by a website operator. If an embed code has been integrated by a website operator, the external content of the other website is displayed immediately by default as soon as a website is visited. To display the external content, the external content is loaded directly from the other website. Getty Images provides further information about embedding content under the link http://www.gettyimages.de/resources/embed. The IP address of the internet connection used by the data subject to access our website is transmitted to Getty Images via the technical implementation of the embedding code, which enables the images from Getty Images to be displayed. Getty Images also records our website, the type of browser used, the browser language, the time and length of access. In addition, Getty Images may collect navigation information, i.e. information about which of our subpages the data subject visited and which links were clicked on, as well as other interactions that the data subject carried out when visiting our website. This data may be stored and analyzed by Getty Images. Further information and the applicable data protection provisions of Getty Images may be retrieved under https://www.gettyimages.de/company/privacy-policy.

20. data protection provisions about the application and use of Google AdSense

The data controller has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. What cookies are has already been explained above. With the setting of the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google AdSense component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. for the purpose of online advertising and commission billing. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc. among other things to trace the origin of visitors and clicks and subsequently to enable commission settlements. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs. Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Based on the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website. Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties. Google AdSense is explained in more detail at this link https://www.google.de/intl/de/adsense/start/.

21 Data protection provisions about the application and use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising. The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if access to our Internet pages is from a member state of the European Union or from another state party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website. Google Analytics places a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. During the course of this technical procedure, Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements. The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject’s IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject’s IT system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on. Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/ and under http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

22. data protection provisions about the application and use of Google Remarketing

The data controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to display advertisements relevant to the interests of the Internet user. The operating company of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users. Google Remarketing places a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, Google is able to recognize the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is accessed, the data subject’s internet browser automatically identifies itself to Google. As part of this technical process, Google receives knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising. Cookies are used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject’s IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there. Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/.

23 Data protection provisions about the application and use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Google+ allows users of the social network to create private profiles, upload photos and network via friend requests, among other things. The operating company of Google+ is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Google+ button from Google through the respective Google+ button. As part of this technical process, Google receives information about which specific subpage of our website is visited by the data subject. More detailed information about Google+ is available at https://developers.google.com/+/. If the data subject is logged in to Google+ at the same time, Google recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject. If the data subject clicks on one of the Google+ buttons integrated on our website and thereby makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the data subject’s Google+1 recommendation and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in this account in other Google services, for example the search engine results of the Google search engine, the Google account of the data subject or in other places, for example on websites or in connection with advertisements. Google is also able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various Google services. Google always receives information via the Google+ button that the data subject has visited our website if the data subject is logged in to Google+ at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Google+ button or not. If the data subject does not want personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before accessing our website. Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

24. data protection provisions about the application and use of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords allows an advertiser to specify certain keywords in advance, which are used to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed to relevant websites using an automatic algorithm and taking into account the previously defined keywords. The operating company of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website. If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the data subject’s IT system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who has reached our website via an AdWords ad has generated sales, i.e. completed or canceled a purchase. The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject. The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the data subject’s IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there. Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/.

25. data protection provisions about the application and use of Instagram

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data in other social networks. The operating company of the Instagram services is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Instagram component of Instagram. As part of this technical process, Instagram receives information about which specific subpage of our website is visited by the data subject. If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up to our website by the data subject-and for the entire duration of their stay on our Internet site-which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram. Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website. Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

26 Data protection provisions about the application and use of LinkedIn

The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that allows users to connect with existing business contacts and make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world. The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA. Each time you visit our website, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information about the LinkedIn plug-ins may be accessed under https://developer.linkedin.com/plugins. During the course of this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was visited by the data subject. If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every call-up to our website by the data subject-and for the entire duration of their stay on our Internet site-which specific sub-page of our Internet page was visited by the data subject. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data. LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before accessing our website. LinkedIn offers the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads and to manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable data protection provisions of LinkedIn may be retrieved under https://www.linkedin.com/legal/privacy-policy LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

27. data protection provisions about the application and use of LiveZilla

The controller has integrated the LiveZilla component on this website. LiveZilla is a live support helpdesk software that enables direct communication in real time (so-called live chat) with visitors to our website. The developer of the LiveZilla component is LiveZilla GmbH, Byk-Gulden-Straße 18, 78224 Singen, Germany. Each time our website, which is equipped with a LiveZilla component, is accessed, data is collected by this component for the purpose of operating the live chat system and analyzing the operation of the system. Further information about LiveZilla can be found at http://www.livezilla.net/home/de/. The LiveZilla component places a cookie on the information technology system of the data subject. What cookies are has already been explained above. The LiveZilla cookie can be used to create pseudonymized user profiles. Such pseudonymized user profiles can be used by the controller to carry out an analysis of visitor behaviour and also to analyse and maintain the proper operation of the live chat system. The analysis also serves to improve our offer. The data collected via the LiveZilla component will not be used to identify the data subject without the prior express consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent the LiveZilla component from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by the LiveZilla component can be deleted at any time via the Internet browser or other software programs. The applicable data protection provisions of LiveZilla GmbH may be accessed under https://www.livezilla.net/disclaimer/de/.

28. data protection provisions about the application and use of Myspace

The controller has integrated components of Myspace LLC on this website. Myspace is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Myspace enables users of the social network to set up user profiles containing photos and videos, blogs or groups free of charge. The operating company of Myspace is Myspace LLC, 6100 Center Drive, Suite 800, 90045 Los Angeles, USA. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Myspace component (Myspace plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Myspace component to download a representation of the corresponding Myspace component from Myspace. More information about Myspace is available at https://myspace.com. During the course of this technical procedure, MySpace gains knowledge of what specific sub-page of our website was visited by the data subject. If the data subject is logged in at the same time on Myspace, Myspace recognizes with each call-up to our website by the data subject and for the entire duration of his or her stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected by the MySpace component and assigned by MySpace to the respective MySpace account of the data subject. If the data subject clicks on one of the MySpace buttons integrated on our website, MySpace assigns this information to the personal MySpace user account of the data subject and stores this personal data. Myspace always receives information via the Myspace component that the data subject has visited our website if the data subject is logged in to Myspace at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Myspace component or not. If such a transmission of this information to MySpace is not desirable for the data subject, the delivery may be prevented if the data subject logs off from their MySpace account before a call-up to our website is made. The privacy policy published by Myspace, which is available at https://myspace.com/pages/privacy, provides information about the collection, processing and use of personal data by Myspace.

29. data protection provisions about the application and use of Pinterest

The data controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Pinterest enables users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then be shared by other users (so-called repinning) or commented on. The operating company of Pinterest is Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information about Pinterest can be found at https://pinterest.com/. During the course of this technical procedure, Pinterest gains knowledge of what specific sub-page of our website was visited by the data subject. If the data subject is logged in at the same time on Pinterest, Pinterest detects with every call-up to our website by the data subject-and for the entire duration of their stay on our Internet site-which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject clicks on one of the Pinterest buttons integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data. Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged in to Pinterest at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If such a transmission of this information to Pinterest is not desirable for the data subject, the delivery may be prevented if the data subject logs off from their Pinterest account before a call-up to our website is made. The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

30 Data protection provisions about the application and use of Matomo

The data controller has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, gathering and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis tool collects data on the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising. The software is operated on the server of the controller, and the log files, which are sensitive under data protection law, are stored exclusively on this server. The purpose of the Matomo component is to analyze the flow of visitors to our website. The controller uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports that show the activities on our website. Matomo places a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, we are able to analyze the use of our website. Each time one of the individual pages of this website is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical process, we obtain knowledge of personal data, such as the IP address of the data subject, which serves us, among other things, to trace the origin of visitors and clicks. Cookies are used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to our server. This personal data is stored by us. We do not pass this personal data on to third parties. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Matomo can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Matomo relating to the use of this website. To do this, the data subject must set “Do Not Track” in their browser. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. Further information and the applicable data protection provisions of Matomo may be retrieved under https://matomo.org/privacy/.

31 Data protection provisions about the application and use of SlideShare

The controller has integrated SlideShare components on this website. LinkedIn SlideShare is a file hosting service that enables the sharing and archiving of presentations and other documents such as PDF files, videos and webinars. The file hosting service allows users to upload media content in all common formats, whereby the documents can either be made publicly accessible or marked as private. The operating company of SlideShare is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes that are embedded in websites with the aim of displaying external content on your own website. Embed codes make it possible to display content on your own website without storing it on your own server and possibly infringing the reproduction rights of the respective author of the content. A further advantage of using an embed code is that the respective operator of a website does not use their own storage space and their own server is relieved as a result. An embed code can be integrated at any point on another website so that external content can also be inserted within your own text. The purpose of using LinkedIn SlideShare is to reduce the load on our server and to avoid copyright infringements when using third-party content at the same time. Each time you access our website, which is equipped with a SlideShare component (embed codes), this component causes the browser you are using to download corresponding embedded data from SlideShare. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the data subject. If the data subject is logged in at the same time on SlideShare, SlideShare recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected by SlideShare and assigned by LinkedIn to the respective SlideShare account of the data subject. LinkedIn always receives information via the SlideShare component that the data subject has visited our website if the data subject is logged in to SlideShare at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the integrated media data or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their SlideShare account before accessing our website. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable data protection provisions of LinkedIn may be retrieved under https://www.linkedin.com/legal/privacy-policy.

32 Data protection provisions about the application and use of Tumblr

The data controller has integrated Tumblr components on this website. Tumblr is a platform that allows users to create and operate a blog. A blog is a portal on a website, usually publicly accessible, in which one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blogposts. In a blog on Tumblr, users can, for example, publish texts, images, links and videos and disseminate them in the digital space. Tumblr users can also transfer content from other websites to their own blog. The operating company of Tumblr is Oath (EMEA) Limited, 5-7 Point Square, North Wall Quay, Dublin 1, Ireland. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Tumblr component (Tumblr button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Tumblr component to download a representation of the corresponding Tumblr component from Tumblr. Further information about the Tumblr buttons is available at https://www.tumblr.com/buttons. During the course of this technical procedure, Tumblr gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of the integration of the Tumblr component is to enable our users to redistribute the contents of this website, to make this website known in the digital world and to increase our visitor numbers. If the data subject is logged in at the same time on Tumblr, Tumblr detects with every call-up to our website by the data subject-and for the entire duration of their stay on our Internet site-which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Tumblr component and assigned by Tumblr to the respective Tumblr account of the data subject. If the data subject clicks on one of the Tumblr buttons integrated on our website, the data and information transmitted with it is assigned to the personal Tumblr user account of the data subject and stored and processed by Tumblr. Tumblr always receives information via the Tumblr component that the data subject has visited our website if the data subject is logged in to Tumblr at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Tumblr component or not. If such a transmission of this information to Tumblr is not desirable for the data subject, the delivery may be prevented if the data subject logs off from their Tumblr account before a call-up to our website is made. The applicable data protection provisions of Tumblr may be accessed under https://www.tumblr.com/policy/en/privacy.

33 Data protection provisions about the application and use of Twitter

The data controller has integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and disseminate so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Twitter also makes it possible to address a broad audience via hashtags, links or retweets. Twitter is operated by Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information about the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. During the course of this technical procedure, Twitter gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers. If the data subject is logged in at the same time on Twitter, Twitter detects with every call-up to our website by the data subject-and for the entire duration of their stay on our Internet site-which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter. Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, then he or she may prevent this by logging off from their Twitter account before a call-up to our website is made. The applicable data protection provisions of Twitter may be accessed under https://twitter.com/privacy?lang=de.

34 Data protection provisions about the application and use of Webtrekk

The controller has integrated Webtrekk components on this website. Webtrekk is a combination of analysis and marketing solution in one system. Webtrekk enables the website operator to collect data on the use of the website and to individualize marketing activities. The operating company of Webtrekk is Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany. Each time one of the individual pages of this website, which is operated by the controller, is accessed, Webtrekk collects and stores data for marketing and optimization purposes. The data collected is used to create pseudonymized user profiles. The pseudonymized user profiles are used for the purpose of analyzing visitor behavior and enable us to improve our website. The data collected via the Webtrekk component will not be used to identify the data subject without the prior separate and express consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym. Webtrekk places a cookie on the data subject’s IT system. What cookies are has already been explained above. Webtrekk will use the data and information obtained via our website on behalf of the controller to evaluate the user behavior of the data subject who has visited our website. Webtrekk will also use the data to create reports on user activities on our behalf and to provide other services for our company in connection with the use of our website. The IP address of the data subject is not merged with other personal data by Webtrekk. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Webtrekk from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Webtrekk can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by the Webtrekk cookie, which is related to the use of this website, as well as the processing of this data by Webtrekk. To do this, the data subject must click on a link at https://www.webtrekk.com/de/legal/opt-out-webtrekk/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of Webtrekk may be accessed under https://www.webtrekk.com/de/warum-webtrekk/datenschutz/.

35 Data protection provisions about the application and use of WiredMinds

The controller has integrated WiredMinds components on this website. The WiredMinds components automatically recognize and qualify companies that visit a website. The WiredMinds component enables the operator of a website that uses the component to generate leads, i.e. to qualify potential new customers. The operating company of WiredMinds is WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, Germany. We use a WiredMinds tracking pixel. A tracking pixel is a miniature graphic that is embedded in a website to enable log file recording and log file analysis in order to subsequently carry out a statistical evaluation. WiredMinds also places a cookie on the data subject’s IT system. What cookies are has already been explained above. By setting the cookie, we are able to analyze the use of our website. The data obtained is used to create pseudonymized user profiles. The pseudonymized user profiles are used for the purpose of analysing visitor behaviour and enable us to improve our website. The data collected via the WiredMinds component will not be used to identify the data subject without the prior separate and express consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym. Each time one of the individual pages of this website is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the WiredMinds component to transmit data for the purpose of online analysis. During the course of this technical procedure, WiredMinds gains knowledge of personal information, such as the IP address, which serves, inter alia, to understand the origin of visitors and clicks. Cookies are used to store personal information, such as the time of access, the location from which access originated and the frequency of visits to our website. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to the WiredMinds server. This personal data is stored by WiredMinds, but not passed on to third parties. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent WiredMinds from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by WiredMinds can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the possibility of objecting to a collection of data relating to a use of this Internet site that are generated by WiredMinds and the chance to preclude any such. To do this, the data subject must click on the Dont-Track-My-Visits button under the link https://wm.wiredminds.de/track/cookie_mgr.php?mode=dont_track_ask&websitesel. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must set an opt-out cookie again. Further information and the applicable data protection provisions of WiredMinds may be retrieved under https://www.wiredminds.de/produkt/datenschutz-gutachten/.

36. data protection provisions about the application and use of Xing

The data controller has integrated Xing components on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Individual users can create a personal profile for themselves on Xing. Companies can, for example, create company profiles or publish job offers on Xing. The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information about the Xing plug-ins may be accessed under https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website is visited by the data subject. If the data subject is logged in to Xing at the same time, Xing recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks on one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data. Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before accessing our website. The data protection provisions published by Xing, which can be accessed at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Xing has also published data protection information for the XING share button at https://www.xing.com/app/share?op=data_protection.

37 Data protection provisions about the application and use of YouTube

The data controller has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal. The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. During the course of this technical procedure, YouTube and Google gain knowledge of what specific sub-page of our website was visited by the data subject. If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific sub-page of our website the data subject is visiting by calling up a sub-page that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject. YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website. The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

38 Data protection provisions about the application and use of the Scalable Central Measurement System of INFOnline GmbH

The controller has integrated a tracking pixel on this website to measure reach. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis in order to subsequently carry out a statistical evaluation. The integrated tracking pixels serve the Scalable Central Measurement Method (SZM) of INFOnline GmbH. The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany. The Scalable Central Measurement Method is used to determine statistical key figures, i.e. to measure reach. The embedded tracking pixel is used to track whether, when and by how many users (including the data subject) our website was opened and what content was accessed. The data obtained using the scalable central measurement method is collected anonymously. In order to record access figures for the purpose of recognizing the users of a website, either a so-called session cookie is set, i.e. a signature is created which is made up of various automatically transmitted information, or alternative methods are used. The IP address of the Internet connection used by the data subject is only collected and processed in anonymized form. The data subject is not identified at any time. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the data subject. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by INFOnline relating to the use of this website and the processing of this data by INFOnline. To do this, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. The setting of the opt-out cookie means that the controller’s website may no longer be fully usable. The applicable data protection provisions of INFOnline may be accessed under https://www.infonline.de/datenschutz/.

39 Data protection provisions about the application and use of DoubleClick

The controller has integrated components of DoubleClick by Google on this website. DoubleClick is a Google brand under which special online marketing solutions are primarily marketed to advertising agencies and publishers. It is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. DoubleClick by Google transmits data to the DoubleClick server with every impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to the data subject’s browser. If the browser accepts this request, DoubleClick places a cookie on the data subject’s IT system. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. Among other things, the cookie is used to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie is also used to avoid multiple displays of the same advertisement. DoubleClick uses a cookie ID that is required for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplication. The cookie ID also enables DoubleClick to record conversions. Conversions are recorded, for example, if a user has previously been shown a DoubleClick advertisement and subsequently makes a purchase on the advertiser’s website using the same Internet browser. A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a DoubleClick component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to submit data through the DoubleClick component for the purpose of online advertising and the settlement of commissions to Google. As part of this technical process, Google obtains knowledge of data that Google also uses to create commission statements. Among other things, Google can track that the data subject has clicked on certain links on our website. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject’s IT system. In addition, cookies already set by Google can be deleted at any time via an Internet browser or other software programs. Further information and the applicable data protection provisions of DoubleClick by Google may be retrieved under https://www.google.com/intl/de/policies/.

40. data protection provisions about the application and use of Awin

The controller has integrated components of Awin on this website. Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with distribution partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own website or advertised via other channels, such as keyword advertising or e-mail marketing. The operating company of Awin is Awin AG, Eichhornstraße 3, 10785 Berlin, Germany. Awin places a cookie on the data subject’s IT system. What cookies are has already been explained above. The Awin tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Awin. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Awin from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Awin can be deleted at any time via an Internet browser or other software programs. The applicable data protection provisions of Awin may be accessed under http://www.Awin.com/de/ueber-Awin/datenschutz/.

41 Data protection provisions about the application and use of Adcell

The controller has integrated components of Adcell on this website. Adcell is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of Internet sites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party Internet sites, i.e. with distribution partners, also known as affiliates or publishers. Via the affiliate network, the merchant provides an advertising medium, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own website or advertised via other channels, such as keyword advertising or e-mail marketing. The operating company of Adcell is Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany. Adcell places a cookie on the data subject’s IT system. What cookies are has already been explained above. The tracking cookie from Adcell does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Adcell. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Adcell from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Adcell can be deleted at any time via an Internet browser or other software programs. The applicable data protection provisions of Adcell may be accessed under https://www.adcell.de/agb.

42 Data protection provisions about the application and use of Belboon

On this website, the controller has integrated components of Belboon. Belboon is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with distribution partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on their own website or advertised via other channels, such as keyword advertising or e-mail marketing. The operating company of Adcell is belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany. Belboon places a cookie on the data subject’s IT system. What cookies are has already been explained above. The Belboon tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Belboon. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Belboon from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Belboon can be deleted at any time via an Internet browser or other software programs. The applicable data protection provisions of Belboon may be accessed under https://www.belboon.com/de/ueber-uns/datenschutz/.

43 Data protection provisions about the application and use of TradeTracker

The data controller has integrated TradeTracker components on this website. TradeTracker is an affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of Internet sites, the so-called. Merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. sales partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on their own website or advertised via other channels, such as keyword advertising or e-mail marketing. The operating company of TradeTracker is TradeTracker Deutschland GmbH, Eiffestraße 426, 20537 Hamburg, Germany. TradeTracker places a cookie on the data subject’s IT system. What cookies are has already been explained above. The TradeTracker tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. TradeTracker. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent TradeTracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by TradeTracker can be deleted at any time via an Internet browser or other software programs. The applicable data protection provisions of TradeTracker may be accessed under https://tradetracker.com/de/privacy-policy/.

44. data protection provisions about the application and use of adgoal

The controller has integrated components of adgoal on this website. Adgoal is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with distribution partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own website or advertised via other channels, such as keyword advertising or e-mail marketing. The operating company of adgoal is adgoal GmbH, Schellengasse 2, 74072 Heilbronn, Germany. Adgoal places a cookie on the data subject’s IT system. What cookies are has already been explained above. The tracking cookie from adgoal does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. adgoal. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent adgoal from setting a cookie on the information technology system of the data subject. In addition, cookies already set by adgoal can be deleted at any time via an Internet browser or other software programs. The applicable data protection provisions of adgoal may be accessed under https://www.adgoal.de/de/privacy.html.

45 Data protection provisions about the application and use of YieldKit

The data controller has integrated YieldKit components on this website. YieldKit is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with distribution partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on their own website or advertised via other channels, such as keyword advertising or e-mail marketing. The operating company of YieldKit is YieldKit GmbH, Jarrestraße 44b, 22303 Hamburg, Germany. YieldKit places a cookie on the data subject’s IT system. What cookies are has already been explained above. The YieldKit tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. YieldKit. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent YieldKit from setting a cookie on the information technology system of the data subject. In addition, cookies already set by YieldKit can be deleted at any time via an Internet browser or other software programs. The applicable data protection provisions of YieldKit may be accessed under http://yieldkit.com/legal-notes/privacy-policy/.

46. data protection provisions about the application and use of Tradedoubler

The controller has integrated components of Tradedoubler on this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with distribution partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on their own website or advertised via other channels, such as keyword advertising or e-mail marketing. The operating company of Tradedoubler is Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany. Tradedoubler places a cookie on the data subject’s IT system. What cookies are has already been explained above. The Tradedoubler tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Tradedoubler. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Tradedoubler from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Tradedoubler can be deleted at any time via an Internet browser or other software programs. The applicable data protection provisions of Tradedoubler may be accessed under http://www.tradedoubler.com/de/datenschutzrichtlinie/.

47 Data protection provisions about the application and use of Oracle Eloqua / Oracle Marketing Cloud

On this website, the controller has integrated components of Oracle Eloqua / Oracle Marketing Cloud (hereinafter referred to as “Eloqua”). Eloqua matches relevant website content to data from prospects, customers and their profiles in order to enable website operators to address prospects and customers more effectively and in a more targeted manner. The purpose of Eloqua is to increase the conversion rate of prospects into customers and thus increase the turnover of a website operator. The operating company of Eloqua is Oracle Corporation, 10 Van de Graaff Drive, Burlington, MA 01803, USA. Eloqua places a cookie on the information technology system of the data subject. What cookies are has already been explained above. On behalf of the controller, Eloqua will use the data and information obtained via our website to evaluate the user behavior of the data subject who has used our website. Eloqua will also use the data to compile reports on user activity on our behalf and to provide other services to our company in connection with the use of our website. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Oracle from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Oracle can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by the Eloqua cookie, which is related to the use of this website, as well as the processing of this data by Oracle. To do this, the data subject must press the Click Here button at https://www.oracle.com/marketingcloud/opt-status.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of Oracle may be accessed under https://www.oracle.com/legal/privacy/index.html.

48. data protection provisions about the application and use of Lotame

The controller has integrated Lotame components on this website. Lotame is a data management platform into which data from third-party sources is fed across devices in order to personalize content, advertising and offers. Lotame is therefore also an analytics service. An analytics service collects, collates and evaluates data. It is mainly used to optimize a website and for cost-benefit planning of advertising activities. The operating company of Lotame is Lotame Solutions, Inc. Suite 2000 8850 Stanford Blvd. Columbia, Maryland, 21045, USA. The purpose of Lotame is to address our customers and interested parties across all devices. A cross-device approach to customers is one that takes place both on a normal computer system and on mobile devices such as notebooks, tablets or cell phones. Lotame uses unique identifiers (UIDs) for this purpose. A unique identifier is a technology that can be used to determine which different technological systems are used by a particular person. Lotame places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Lotame component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Lotame component to transmit data to Lotame for optimization purposes. During the course of this technical procedure, Lotame gains knowledge of data that is subsequently used to create user profiles. The usage profiles obtained in this way are used to determine which different information technology devices the respective user uses in order to subsequently optimize our advertising activities. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Lotame from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Lotame can be deleted at any time via an Internet browser or other software programs. It is also possible to object to and prevent the collection of data generated by the Lotame cookie and related to the use of this website and the processing of this data by Lotame. To do this, the data subject must press the opt-out button at https://www.lotame.com/opt-out-preference-manager/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of Lotame may be accessed under https://www.lotame.com/legal/.

49. data protection provisions about the application and use of Bloglovin

On this website, the controller has integrated components of Bloglovin. Bloglovin is an online platform that allows users to organize their favorite blogs. A blog is a portal on a website, usually open to the public, in which one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blogposts. The operating company of Bloglovin is Bloglovin Inc, 25 Broadway, New York, NY 10004, USA. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Bloglovin component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Bloglovin component to download a representation of the corresponding Bloglovin component from Bloglovin. During the course of this technical procedure, Bloglovin gains knowledge of what specific sub-page of our website was visited by the data subject. If the data subject is logged in at the same time on Bloglovin, Bloglovin detects with every call-up to our website by the data subject-and for the entire duration of their stay on our Internet site-which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Bloglovin component and assigned by Bloglovin to the respective Bloglovin account of the data subject. If the data subject clicks on the Bloglovin button integrated on our website, this information is transmitted to Bloglovin. The data subject has already consented to the transmission of such information to Bloglovin. Further information and the applicable data protection provisions of Bloglovin may be retrieved under https://www.bloglovin.com/tos.

50. data protection provisions about the application and use of Amobee

The controller has integrated components of Amobee on this website. Amobee is a technology advertising agency that specializes in the delivery of advertising to mobile devices. The operating company of Amobee is Amobee Inc, 950 Tower Lane, Suite 2000, Foster City, CA 94404, USA. The purpose of Amobee is to deliver advertising. Amobee places a cookie on the data subject’s IT system. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an Amobee component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Amobee component to transmit data to Amobee. As part of this technical process, Amobee obtains knowledge of data that is subsequently used to create usage profiles. The user profiles obtained in this way are used for advertising activities. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Amobee from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Amobee can be deleted at any time via an Internet browser or other software programs. It is also possible to object to and prevent the collection of data generated by the Amobee cookie relating to the use of this website and the processing of this data by Amobee. To do this, the data subject must press the Click Here Opt-Out button at http://amobee.com/privacy/technology/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of Amobee may be accessed under http://amobee.com/privacy/.

51 Data protection provisions about the application and use of ADITION

The data controller has integrated ADITION components on this website. ADITION is a provider of data-based digital marketing that provides an advertising platform aimed at advertisers and online marketing agencies. The operating company of ADITION is ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany. The purpose of ADITION is to display digital advertising material. ADITION places a cookie on the data subject’s IT system. What cookies are has already been explained above. ADITION does not store any personal data in the cookie. All information stored in the cookie is of a technical nature and makes it possible, among other things, to track how often certain advertising material is displayed. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent ADITION from placing a cookie on the data subject’s IT system. In addition, cookies already set by ADITION can be deleted at any time via an Internet browser or other software programs. It is also possible to object to and prevent the collection of data generated by the ADITION cookie relating to the use of this website and the processing of this data by ADITION. To do this, the data subject must click on a link at https://www.adition.com/kontakt/datenschutz/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of ADITION may be accessed under https://www.adition.com/kontakt/datenschutz/.

52 Data protection provisions about the application and use of AdJug

The data controller has integrated AdJug components on this website. AdJug is an advertising exchange platform that mediates online advertising space (banner advertising). The operating company of AdJug is AdJug Ltd. 5th Floor Glen House, 200-208 Tottenham Court Road, London, W1T7PL, United Kingdom. AdJug sets a cookie. Furthermore, each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an AdJug component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AdJug component to transmit data to AdJug for the purpose of displaying advertisements. As part of this technical process, AdJug is informed that our website has been accessed by the information technology system used by the data subject. The data transmitted to AdJug as part of the technical process is used for billing purposes in relation to the advertisements displayed. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent AdJug from setting a cookie on the information technology system of the data subject. In addition, cookies already set by AdJug can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the AdJug cookie relating to the use of this website and the processing of this data by AdJug. To do this, the data subject must click on the consumer cookie opt-out link at http://www.de.adjug.com/datenschutz.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject. The applicable data protection provisions of AdJug may be accessed under http://www.de.adjug.com/datenschutz.html.

53 Legal basis of the processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 I lit. d of the GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f of the GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

54. legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

55. duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

56. legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

57. existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling. This Privacy Policy has been generated by the Privacy Policy Generator of the DGD – Your External DPO that was developed in cooperation with German Lawyers from WILDE BEUGER SOLMECKE, Cologne.